Conversion Boosting Lesson #2 - 10 Useful Tips to Write High Converting Sales Copy

When it comes to your sales page, you need a very narrow focus
so that youre able to communicate with your visitor and
convince them to purchase your product. 

Keep your sales copy moving along by constantly engaging your
potential customer. If your sales copy doesnt get you excited
about your product, dont expect that it will convert visitors
into customers. 

You want to guide your visitors attention to the most important
elements of your copy using bullet points, headlines and
sub-headlines and other visual cues. 


Tip #1 - Keep them glued to your copy!

Use short, concise sentences so that visitors can quickly scan
your copy for the information thats most important to them. 

Dont bog them down with endlessly long paragraphs of text. And
use images or video content whenever possible to maximize
engagement and humanize your brand.



Tip #2 - Speak their language.

Use every day language, as though you are talking to a friend. 
Your visitors will feel more relaxed when reading your sales
copy if they arent forced to Google unfamiliar words. 

If your product is aimed at beginners, using everyday language,
rather than fancy wording, will also ensure that they arent
overwhelmed or concerned that they wont be able to utilize your
product effectively because its too advanced for them. 

Your sales page is not the place to show off your linguistic
skills. Find out:

 What kind of terminology do they use?
 How would they describe the product/services they purchase?
 How do they describe the problem?
 What are their demographics? 

The more you know about your target audience, the easier it
will be for you to create sales copy that speak directly to them.


Tip #3 - Add a No-Questions-Asked Money Back Guarantee

Remove all risks to your buyer by offering a no questions asked,
money-back guarantee on your sales page. 

This tells visitors that you believe in your product and arent
afraid to stand behind it by ensuring that they are satisfied
with their purchase.

The increase in sales will always make up for any refunds you
need to process!


Tip #4 - Use Power Words

Words such as Special, Limited, Exclusive, Uncover, Success and
Winning are all positive words that evoke emotion. 

Sprinkle them throughout your copy and make sure you use at
least one power word in your headline and sub-headlines as well
as throughout your copy.


Tip #5 - Use Compelling CTAs

Your call to action is one of the most important elements of a
successful sales page. 

Make sure that you are using tangible action verbs that spur
visitors into taking action (for example, Reserve your seat,
Claim your Copy).


Tip #6 - Provide a clear value proposition

Visitors care about one thing: how your product or service
benefits them, so make sure you clearly state the benefits
upfront. 

Features are important as well, but outlining how your product
will help them or solve their problem is even more so. 

Tell potential buyers what is special about your product. How
its different than other products on the market and how it will
help them solve a problem.

Give your visitors a reason to continue reading your sales page
right away by showcasing the greatest advantage and the biggest
benefit to the offer you are promoting. 

That way, if your reader doesnt connect with anything else, and
even if they fail to continue reading the rest of the page, they
are aware of the greatest reason they should respond to the
offer.


Tip #7 - Provide Social Proof

If you have a strong social media presence, add your
social-media follower count to the footer of your sales page. 

Not only will this help to increase conversions by demonstrating
that you have solidified a brand in your niche, but it will
encourage visitors who arent quite ready to make the purchase,
become part of your social media community.


Tip #8 - Be Clear with Your USP

Another important element of branding is finding your companys
Unique Selling Proposition, or USP. 

Some people call this the Unique Selling Point. Either way, your
brand must offer something that sets you apart from the
competitionsomething they dont or cant offerto differentiate
you from your competitors.

What makes you different? Why should someone choose your company
or products over your competitors? 

That is what you must figure out and then integrate that USP
into your sales copy as well as all other aspects of your sales
funnel.


Tip #9 - Use Testimonials & Case Studies

Consider adding testimonials into your sales page of positive
responses that youve received from existing customers. 

This tells your visitors that the product has worked for other
people. 

Make sure your testimonials are from every-day customers, just
like the visitors on your page, and not from experts or gurus
(unless your product is targeting that demographic). 

This is important because if you are selling a product to a
beginner, you want them to understand that no special skills or
experience is needed in order to take advantage of your offer. 

People will better relate to testimonials and case studies that
are at their level. 


Tip #10 - Be Real, Be Honest

Consumers are savvy. They arent going to fall for hype-based
sales pitches so keep focused on writing clear, honest, and
compelling copy that isnt based on outrageous claims. 

People will see right through over-hyped offers and youll not
only lose their trust, youll lose the sale.



To Your Success,
YOUR NAME

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